Sood Anil HANetf

HANetf hires Anil Sood as Head of Customer Acquisition

HANetf has recently hired Anil Sood as Head of Customer Acquisition.  Reporting to co-CEO Hector McNeil, Anil’s remit will be increasing the range of partners and ETFs on HANetf white label platform.

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Anil Sood Head of Customer Acquisition at HANetf

Anil has extensive experience of ETFs with previous roles as Head of ETF Sales at Cantor Fitzgerald and Director of ETF Sales at Knight Capital Group.

McNeil went on to comment: “We are delighted to welcome Anil to HANetf.  The appetite for ETFs grows stronger every day as investors are placing higher value on products that offer great exposures with the added benefits of cost-effectiveness and liquidity.

This, in turn, is drawing more asset managers into the ETF space and they seek to tap into the immensely effective distribution power of ETFs. Anil’s experience in growing ETF businesses will be an important component of developing exciting products for European investors.”


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