Source expands marketing team with strategic hires

Source, one of Europe’s market-leading providers of Exchange Traded Products (ETPs), is pleased to announce three additions to the European marketing team.  John Hurley has joined the firm as Director, Marketing Strategy;..

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    John Hurley – Director – Marketing Strategy

    David Scales has joined as Director, Investment Writer, and Brooke Petersen as Associate, Events.  These strategic appointments follow the recent additions to our regional coverage teams and are part of the firm’s wider expansion to support continued strong growth in assets, investor base and geographical reach.

    “Asinvestment markets develop, so too do the needs and expectations of our investors,” said Michael John Lytle, Chief Development Officer. “The way in which they access information is also changing, and John’s experience will be valuable in co-ordinating our marketing strategy, including through digital media.  Likewise, we appreciate that investors’ time is valuable and often in short supply.  Brooke will help us ensure events are investor-centred and differentiated from the rest of the market.”

    “It is also worth noting that, even though growth has been strong, the ETP market in Europe is still relatively young.  As our investor base grows, we are attracting a more diverse array of people, withdifferent degrees of experience and knowledge. The additional writing resource will enable us to continue producing high quality material that is timely and targeted, and I believe that David’s straightforward and engaging style of writing should help us reach a wider audience.”

    John Hurley – Director – Marketing Strategy
    John is responsible for co-ordinating the promotion of Source’s brand and its range of products across multiple channels via selected media.  Prior to joining Source, John was Senior Manager at Close Brothers focusing on its digital planning strategy and also worked at American Express and Moneybookers.  He received a Bachelor of Business in Marketing from the Australian Catholic University.

    David Scales – Director – Investment Writer
    David is responsible for developing key messages across the range of products and promoting Source’s thought leadership capabilities.  Prior to joining, David was the Wealth Management Marketing Manager at C. Hoare & Co. private bank and held senior investment writing positions at Schroders, AXA Investment Managers and Jupiter.  He also has eight years’ experience as a proprietary derivatives trader and received a Bachelor of Science in Business Administration from the University of Texas at Dallas.

    Brooke Petersen – Associate – Events
    Brooke is responsible for managing events. Prior to joining Source, she managed events at Trayport Limited.  As marketing manager, she was responsible for general marketing, including delivering client focused, bespoke events, corporate hospitality and internal events.  Brooke holds both Introductory and Professional Certificates in Marketing and is currently completing her Professional Diploma in Marketing through the Chartered Institute of Marketing.